featured10 - Ethereal Marketing: 24 Hours of Absolute Magic

Ethereal Marketing: 24 Hours of Absolute Magic

When you log onto your chosen social media platform, chances are you will see an option to watch the temporary “stories” of your network. What you may not realize is that this is actually ethereal marketing.

What is Ethereal Marketing?

This is the wholly digital marketing technique where in you make use of the post option which disappears after 24 hours. These are quite common in Snapchat, Instagram, and now, even Facebook. These temporary posts are the latest in a long line of updates which businesses and brands can take advantage of.

Here are a few reasons why we refer to ethereal marketing as “24 hours of absolute magic”:

Speedy Posting

41 - Ethereal Marketing: 24 Hours of Absolute Magic

One great thing about ethereal marketing is that you can create one super fast. You can have photo of your latest product, put a caption, and upload it. It takes very little time to compose a post which is ideal when you’ve got a lot of other things to do.

Speedy posting also helps with the consumers that don’t really spend a lot of time going through newsfeeds. A quick ethereal post will help them keep up with any updates from you without having to spend a lot of time on the social media platform.

Immediate Responses

42 - Ethereal Marketing: 24 Hours of Absolute Magic

The followers of your brand will get notifications that you have shared something on the platform. If your post enables them to respond to you via comments or through a choice that they can select, you can make use of that to determine the success of your upcoming endeavor.

Timed Offers

43 - Ethereal Marketing: 24 Hours of Absolute Magic

One of the best things about ethereal marketing is that it encourages your audience to engage fully. For example, you have a limited time offer which is only possible by catching a screen cap of your post and presenting it at the store or at an event. Not everyone will be able to do it and it has to be an actual screen cap so it cannot be just passed around.

This makes sure that your audience will always check your stories for the chance to obtain limited time offers.

Moving Forward

Ethereal marketing is a branch of technology which should be utilized quite often—especially if you want to maintain a foothold in the consciousness of your audiences. In the same way that a gambler will be utilizing something that can help them maximize their wins, your brand should maximize the benefits of ethereal marketing.

Have you given ethereal marketing a try? What benefits has your brand reaped from it?

featured9 - Event 101: How to Signal Boost Your Upcoming Events

Event 101: How to Signal Boost Your Upcoming Events

When a business wants to really generate interest or make a splash with their market, events are usually part of the plan. Events are one of the greatest ways to make your mark as brand. When you have an event coming up, it will be quite important for your brand to be able to provide a suitable boost for it. For today’s discussion, we’ll be talking about a few tips on how to signal boost your upcoming events.

Here are some of the things that we do:

Regular Updates

31 - Event 101: How to Signal Boost Your Upcoming Events

It would make very little sense for a brand to not let their audiences have any updates regarding the upcoming event. Updates should be about the date, venue, and even the time of the event. It can involve reminders about any ticket sales or what sort of thing isn’t allowed on the premises.

Updates give your audiences a better idea about how corporeal your event is going to be. After all, if your event doesn’t have much update to it, they’ll simply assume that it’s not going through.

Use That Hashtag

32 - Event 101: How to Signal Boost Your Upcoming Events

Social Media makes use of hashtags in order to collate and compile relative posts or all the posts which have that hashtag. Various social media platforms make use of a hashtag to make it a lot easier for their users to get the word out.

The numbers of people that make use of the hashtag boost the ranking of the word itself. So the more people make use of the hashtag, the wider the reach of your event. There is a reason why certain hashtags dominate the social media platforms when certain shows are on. The audiences make use of hashtags to be ‘in’.

Use Ads

33 - Event 101: How to Signal Boost Your Upcoming Events

In the world of today, running ads is still one of the best ways to generate buzz and attention for your event. What’s great about it is the fact that you do not have to spend a lot of money in order to get ads to work for you.

You can enlist the aid of the ad options of various sites or even the ad options of social media platforms.

Moving Forward

It isn’t all that hard to really give your event the boost that it needs. It only requires dedication on your part and on the part of any employees you have. After all, the event is your collective responsibility. In the same vein that a gambling software developer will want to generate buzz about their product, you should make it a point to generate buzz for your event.

What ways have your boosted the signal for your upcoming event? Did it work for you?

featured8 - Automaton and Employees: Why Finding the Balance is Important

Automaton and Employees: Why Finding the Balance is Important

Innovation has always been a determining factor in the processes that a business or an industry will do certain things. Back in the day, most plants involved the use of manual labor. In today’s world, it would be far more common to have massive plants which are most automated.

The trouble with going with a fully mechanical work force is the fact that the people that used to make their livelihood are suddenly out of a job. While it’s beneficial for you as a business owner, it is hardly beneficial for those who used to work for you. A good example of this would be Charlie Bucket’s father from the movie Charlie and the Chocolate Factory.

He used to be the person who would put the caps on the toothpaste tubes. The owners of the factory brought in a machine and Mr. Bucket promptly lost his job. It was not until later that the machine had started breaking down and Mr. Bucket was brought in to be the one who was assigned to maintain the machine.

This shows a good balance between using a machine and keeping a person employed. In other cases, here are a few good reasons why a balance is needed:

Brand Longevity

When you have a business, it would silly to only want the business to stay alive as long as you are alive. The best sorts of brands and businesses are those that are generational. In order for your brand to sustain itself, it needs to show not only the consumers but also the people working for them that they are worth supporting.

If you outright replace everyone, chances are, the children or other network members of that employee will be less inclined to support you and even decline to work for you despite being so close to having an understanding of your brand.

Sustainability

Relying solely on machines and software to handle your logistics and processes is just plain silly. There are certain aspects that a person will be able to foresee that a machine will not. A machine will only do what you tell it to. It will not tell you if the result of a decision will be good or bad for the brand.

For example, a gambler may use gambling software to play however, when their gut tells them that something is off, they will still follow their instinct. A machine or software does not have this instinct.

Moving Forward

Innovation is something that is indeed necessary. Not only does it optimize the processes which benefit the consumer but it also ensures that people are no longer required to work in dangerous conditions. Technology should always be applied properly alongside the human factor in businesses in order for it to work. After all, a broken machine cannot fix itself no matter how smart the software is.

Do you believe that a balance between automation and human employees is needed?

featured7 - Biggest Mistakes Brands Do With Their Social Media Marketing

Biggest Mistakes Brands Do With Their Social Media Marketing

We’ve already discussed how social media marketing is one of the most viable forms of marketing for brands and businesses. Today, let’s take a look at some of the biggest mistakes that brands tend to make with their social media marketing.

Incomplete Information

21 - Biggest Mistakes Brands Do With Their Social Media Marketing

The social media page of a brand or a business will usually be the first stop of any consumer that wants to know more about it. They will go through the posts and more importantly, they will go through the information that’s placed on the “About” tab.

The About tab should realistically have operating hours, addresses, contact information, and other relevant things. If the brand keeps those sections blank, they give off the vibe that they’re either: 1) new to the whole thing and may not be able to keep up or 2) fraudulent.

Not Knowing Their Audience

22 - Biggest Mistakes Brands Do With Their Social Media Marketing

In order for a brand or a business to do well, they need to understand their own services and who they are targeting with this service. It would make very little sense to be a company or brand which is directed toward mothers yet have social media campaigns which target senior citizens.

Knowing the audience and what they may find interesting is one of the best ways to really evoke reactions out of them in a wholly positive way.

Not Keeping Track of Engagement Data

23 - Biggest Mistakes Brands Do With Their Social Media Marketing

Any social media manager will tell you that your engagement data is one of the more important keys that you will have to unlocking the purses of your consumers and improving your chances of actually having paying customers.

Every social media platform will come with an engagement metric which you can use to improve your posting. You can use that metric to determine which times of the day your audience is most active—which increases their chances of seeing your posts.

Using the Wrong Platform

24 - Biggest Mistakes Brands Do With Their Social Media Marketing

There are a lot of different social media platforms out there and each one has its own appeal. It is also worth noting that different platforms usually have different demographics. For example, if your brand’s target audience would be teens, you would be better off using Snapchat. If you’re targeting the elder communities, you’re better off using Facebook.

It is all about utilizing the right sort of platform to maximize the sort of engagement that you get with your brand and your social media posts.

Moving Forward

It is always important to realize the mistakes that have already been made to better your chances of avoiding those mistakes. Anyone who is in it for profit will take lessons from those that have already gone before—just the way that gamblers do. They take note of the greatest mistakes that other people have made in order to avoid doing those mistakes themselves.

Have you seen any social media mistakes occur on your watch? Which mistakes have you been doing your hardest to avoid?

featured6 - The Advent of the Remote Worker: How Have Things Changed

The Advent of the Remote Worker: How Have Things Changed

When you think of a business, you often think of office buildings or stores which have management, employees, and clients all coming together. This has been the norm for centuries. In today’s world, this is no longer the only set-up that is available for both workers and business owners.

In today’s world the remote worker has become a pretty acceptable fixture in the world of business. Let’s explore the concept of it and how it has significantly changed the field of employment.

What is a Remote Worker?

A remote worker or remote employee is a person that is involved with work in a business but does not physically show up for work. Instead, their contributions toward the work are all conducted online. Everything is conducted online; from communication, meetings, and even submissions of tasks. Technology has made all of this possible.

How Have Remote Workers Changed the Field?

The advent of remote workers has made drastic changes happen in the dynamic of bosses and their workers. Here are a few ways that they’ve changed the field:

Cheaper Overhead

It used to be super expensive to have a business because it often involved several factors that needed to be paid off on a regular basis. If the building you’re using isn’t yours you’ll have to pay rent. As your business maintains operation, you have to pay utilities like electricity, water, supplies, internet, and a variety of other things.

Not to mention that you also have to spend money to ensure that your employees get paid.

Remote workers take away all those other responsibilities since they mostly work from their own homes so what employers usually pay would be the salary. It is now entirely possible to run a business from the comfort of your own home as well.

Better Work/Life Balance

The norm for a lot of cultures all over the world was to dedicate around 70% of your waking life to your job. Most people were even expected to still be working beyond the clock. Remote workers now have a better chance of obtaining better work/life balance.

They are able to still work and provide for their families yet spend more time with them like never before.

Moving Forward

While there are concerns with the productivity of remote workers, they have mostly shown a better propensity to stick to deadlines and provide quality work. This is because they want to stay employed remotely in order to avoid the hassle of the commute and working for a toxic work environment.

It’s exactly the same way how gamblers are no longer just restricted to having to go out to gamble. The internet allows them to receive all the perks of gambling for the comfort of their home. Have you come across a remote worker before? What ways have they changed the working dynamic in your area?

featured5 - Why is Social Media Considered to Be a Doubled Edged Marketing Tool?

Why is Social Media Considered to Be a Doubled Edged Marketing Tool?

One of the biggest changes in the field of marketing would be the advent of social media. Before any brand chooses to use it for their marketing, they need to fully understand what is at stake. Social Media made connectivity pretty much a dream.

Social Media enabled consumers to really engage the brands that they are interested in ways that were simply not possible before. It also allowed brands to reach out and put forward the latest updates or latest deals with ease—fully knowing that their followers would be more inclined to support them. While social media is indeed a great marketing tool, it is considered to be a double edged one. This is because social media can be used for you and against you.

Here are a few ways in which social media is a double edged marketing tool:

Responses

Consumers generally utilize social media to reach out to brands and business that they are interested in patronizing and sending them messages regarding questions or issues that they’ve experienced. If the account handler is able to address the issue well, that’s great.

However, the wrong sort of response or a sort of disconnect between the brand account holder can mean disastrous backlash for the brand.

Reputation Barometer

Social media will always be a great tool to check how warmly or coldly you are regarded by the general market. Most brands will try to cultivate a sort of bond or interest in their product or services through posts.

A majority of brands tend to veer away from posts that are deemed controversial like politics and religion. If a brand makes a mistake and throws their support in for something that is perceived to be wholly negative, the backlash is often immeasurable.

Social Media exchanges have a tendency of going viral for both positive and negative reasons. It would be good to try to stay on the positive side of things as much as possible. If problems do arise, it would be important to address the problem by admitting your fault and endeavoring better in the future.

Moving Forward

If you’re ever planning on using social media for your brand’s marketing, it would highly critical for you to understand some do’s and Don’ts. In the same way that a responsible gambler would arm themselves with the pros and cons of a particular tool like poker software, a business owner or a brand representative should arm themselves with the necessary understanding of a tool that can affect them.

Have you utilized social media for your marketing? Would you say it’s a double edged sword?

info2 - Why is Social Media Considered to Be a Doubled Edged Marketing Tool?

Infographic by: customerinsightgroup.com
featured4 - Let’s Talk Tech: What Aspects of a Business Has Technology Really Changed?

Let’s Talk Tech: What Aspects of a Business Has Technology Really Changed?

Technology is one of the driving forces of the industry. It has the ability to completely overhaul established processes and give people something new to work with. In the world of business, technology has always played a significant part in progress. In fact, it is the utilization of technology—both proper and improperly—which has led to the rise and fall of several industries.

That being said, we wanted to take a look at the particular aspects of business which has changed completely and even quite drastically because of technological advances.

Communication

Communication is one of the biggest things that have been changed by technology. The norm used to be talking through landlines which were subjected to the availability of the caller or receiver. It was also affected by weather. In a lot of times, there would be pieces of information that needed to reach someone else but they had already left for the day or cannot be reached.

Technology has allowed people to stay connected practically 24 hours a day. The advent of mobile devices, the internet, and instant messaging has made it practically impossible for anyone to miss a message.

Logistics

Back in the day, logistics was handled manually. There needed to be log books, someone assigned to those log books so that they could not be tampered with, and finally, having to collate the date from those log books to quantify and clarify the progress of the logistics processing.

This required significant amount of time and effort. It also did not help that it was also subject to human error. Technology has made it possible to keep track of logistics remotely and information was channeled simultaneously.

Management

In terms of managing employees, technology has made it quite different to how it was around forty years ago. Back then, all the files were on paper and kept in hundreds of file cabinets. Employees often needed to either wait for a summons or set up an appointment in order to see the boss.

In today’s world, files are digital and can be summoned after a few clicks of a mouse. Technology has made it easier for employees to simply send an email to express a concern and the bosses would be able to address it privately.

Moving Forward

Technology is something that will continue to evolve because everyone is already convinced that there is always something better to shorten or even boost the efficacy of already existing tasks. Even gamblers have gotten into this trend as well. They are no longer confined to gambling halls. Technology has made it possible for them to gamble from home and even use gambling software to improve their game.

Do you think technology has changed certain aspects of business completely? Which changes have you personally felt?

featured3 - Looking Back: Three Outdated Marketing Techniques

Looking Back: Three Outdated Marketing Techniques

In the land of businesses, one particular facet which will always be facing changes would be marketing. Every year or so, there will be new techniques that will pop up and change the game altogether. If you have a brand or a business that you’re part of—or many even own—you will certainly need to make sure that your marketing techniques are not outdated.

To help you with that, here are three outdated marketing techniques:

Brochures

11 - Looking Back: Three Outdated Marketing Techniques

Brochures used to be one of the best ways to get out a compartmentalized delivery of information about your brand or business. You print a lot of them and either keep them around your office for any walk-ins or give them away at conferences or even on the street.

Brochures stopped being useful when the advent of the internet came about. Now, people tend to just look up the information and full on websites give them the answers that they seek. Not to mention the fact that it is certainly more expensive now to print out dozens and even hundreds of brochures which no one will need.

Telemarketing

12 - Looking Back: Three Outdated Marketing Techniques

If your brand or company is still using telemarketing, you may want to put a stop to that right now. Recent surveys have said that around 89% of all consumers believe that brands which use telemarketing are either scams or are highly annoying.

Telemarketing is no longer as useful as most people no longer have landlines—the primary target of telemarketers—and most people tend to avoid any businesses which utilize telemarketers for their marketing campaigns.

Direct Mailing

13 - Looking Back: Three Outdated Marketing Techniques

Gone are the days where people get a ton of junk mail. More and more people are rather discerning about the mail that they receive since it entails their mailing address. Most direct mailing campaigns tend to address the consumer in a general sense.

Most consumers prefer a more personalized approach when it comes to marketing tactics. This is where digital mail which has information from a newsletter list comes in handy. While people know that they are usually given the same information as everyone else, depending on the settings, personal perks may be involved like for someone’s birthday.

Moving Forward

It is okay to realize that you’re using outdated marketing techniques—after all, people make mistakes. What is important is that you do endeavor to change what is no longer useful. For example, a gambler who keeps losing money because they keep using outdated techniques will only have themselves to blame.

What will set your brand on a course for success or ruin is what you choose to do from now on. Will you be keeping the outdated techniques or adapting the new ones?

featured2 - What Should You Have Before You Start an Event?

What Should You Have Before You Start an Event?

Events and business go together like wine and cheese. They highlight the best of each other when paired properly. When one is mishandled or they do not fit, it can end in a wholly negative experience. So if you’re planning on throwing an event soon, there are a few things that you should already have.

Things like:

A Concrete Plan

1 - What Should You Have Before You Start an Event?

We can probably never emphasize this enough. Knowing the kind of event you want is quite different from the kind of event that you will be able to throw. A lot of the time the planning phase will dump a lot of ideas that seemed to be good ones at the time.

A concrete plan will help fortify the things that need to be done and set the course for suitable action.

Reliable Suppliers

2 - What Should You Have Before You Start an Event?

Events will need suppliers. For example, if you’re hosting a cocktail, you’ll need good drinks, some tables, and even IDs or some give-away items. You will need reliable suppliers that will not have delays or issues with your items.

There have been too many events which failed because the suppliers failed to push through with their agreements.

Marketing

3 - What Should You Have Before You Start an Event?

In order for an event to be successful, people have to attend it. In order to get people to show up, they need to have a good reason for it. This is where proper marketing campaigns come in to save the day. A good pitch will always raise the chances of an event being enticing enough to attend.

Moving Forward

It always pays to know what you shall be needing before you will actually need it. The same ways that those who plan on throwing gambling nights with friends, it really helps to be aware of what would be needed so that the rest of the night can just be smooth sailing.

Have you ever tried to throw an event before? What did you end up needing for it?

featured1 - Dissecting Failure: Why Do Most Businesses Fail?

Dissecting Failure: Why Do Most Businesses Fail?

The world of business is one that is often unforgiving of excessive mistakes made by employees, management, and even the business owners themselves. Let’s all take a look at why most business tend to fail. In our field of work and hobbies, we’ve come across a wide variety of reasons why businesses have failed,

Here are some of the more common ones:

Poor Planning

It’s easy to come up with little daydreams about how a business is going to work, just who would be supporting it, and how you should realistically make in order to break even and make a profit. Daydreams are quite different from actual planning.

Planning requires feasibility studies and dry-runs in order to fully plan out what is needed in order to succeed. Being prepared is one of the hallmarks of a good business owner.

Poor Execution

Plans, while good, will amount to nothing if the execution is terrible. A lot of businesses have a lot of ideals and ideas but end up getting blindsided when it comes to the application or execution of their business model.

The execution involves the actual interaction with the consumers, the way you present yourself to the general market, and your overall business model. Poor execution and an inability to adjust to such an execution will always mean that the business is doomed to fail.

Moving Forward

Finding a good groove for your business is good but that does not mean that you should just stick to that groove. After all, business is a fluid concept which will always have new developments that can change the game in the blink of an eye. If you are a business owner, it would be prudent to store up in knowledge regarding your field of commerce. Just as a gambler will not go into a new game while only carrying old rules, any business owner should also keep their knowledge fresh and updated.

Have you seen a brand or business fail? Why do you think they failed?

info1 - Dissecting Failure: Why Do Most Businesses Fail?

Infographic by: mn.gov