featured3 - Looking Back: Three Outdated Marketing Techniques

Looking Back: Three Outdated Marketing Techniques

In the land of businesses, one particular facet which will always be facing changes would be marketing. Every year or so, there will be new techniques that will pop up and change the game altogether. If you have a brand or a business that you’re part of—or many even own—you will certainly need to make sure that your marketing techniques are not outdated.

To help you with that, here are three outdated marketing techniques:

Brochures

11 - Looking Back: Three Outdated Marketing Techniques

Brochures used to be one of the best ways to get out a compartmentalized delivery of information about your brand or business. You print a lot of them and either keep them around your office for any walk-ins or give them away at conferences or even on the street.

Brochures stopped being useful when the advent of the internet came about. Now, people tend to just look up the information and full on websites give them the answers that they seek. Not to mention the fact that it is certainly more expensive now to print out dozens and even hundreds of brochures which no one will need.

Telemarketing

12 - Looking Back: Three Outdated Marketing Techniques

If your brand or company is still using telemarketing, you may want to put a stop to that right now. Recent surveys have said that around 89% of all consumers believe that brands which use telemarketing are either scams or are highly annoying.

Telemarketing is no longer as useful as most people no longer have landlines—the primary target of telemarketers—and most people tend to avoid any businesses which utilize telemarketers for their marketing campaigns.

Direct Mailing

13 - Looking Back: Three Outdated Marketing Techniques

Gone are the days where people get a ton of junk mail. More and more people are rather discerning about the mail that they receive since it entails their mailing address. Most direct mailing campaigns tend to address the consumer in a general sense.

Most consumers prefer a more personalized approach when it comes to marketing tactics. This is where digital mail which has information from a newsletter list comes in handy. While people know that they are usually given the same information as everyone else, depending on the settings, personal perks may be involved like for someone’s birthday.

Moving Forward

It is okay to realize that you’re using outdated marketing techniques—after all, people make mistakes. What is important is that you do endeavor to change what is no longer useful. For example, a gambler who keeps losing money because they keep using outdated techniques will only have themselves to blame.

What will set your brand on a course for success or ruin is what you choose to do from now on. Will you be keeping the outdated techniques or adapting the new ones?

featured2 - What Should You Have Before You Start an Event?

What Should You Have Before You Start an Event?

Events and business go together like wine and cheese. They highlight the best of each other when paired properly. When one is mishandled or they do not fit, it can end in a wholly negative experience. So if you’re planning on throwing an event soon, there are a few things that you should already have.

Things like:

A Concrete Plan

1 - What Should You Have Before You Start an Event?

We can probably never emphasize this enough. Knowing the kind of event you want is quite different from the kind of event that you will be able to throw. A lot of the time the planning phase will dump a lot of ideas that seemed to be good ones at the time.

A concrete plan will help fortify the things that need to be done and set the course for suitable action.

Reliable Suppliers

2 - What Should You Have Before You Start an Event?

Events will need suppliers. For example, if you’re hosting a cocktail, you’ll need good drinks, some tables, and even IDs or some give-away items. You will need reliable suppliers that will not have delays or issues with your items.

There have been too many events which failed because the suppliers failed to push through with their agreements.

Marketing

3 - What Should You Have Before You Start an Event?

In order for an event to be successful, people have to attend it. In order to get people to show up, they need to have a good reason for it. This is where proper marketing campaigns come in to save the day. A good pitch will always raise the chances of an event being enticing enough to attend.

Moving Forward

It always pays to know what you shall be needing before you will actually need it. The same ways that those who plan on throwing gambling nights with friends, it really helps to be aware of what would be needed so that the rest of the night can just be smooth sailing.

Have you ever tried to throw an event before? What did you end up needing for it?