featured5 - Why is Social Media Considered to Be a Doubled Edged Marketing Tool?

Why is Social Media Considered to Be a Doubled Edged Marketing Tool?

One of the biggest changes in the field of marketing would be the advent of social media. Before any brand chooses to use it for their marketing, they need to fully understand what is at stake. Social Media made connectivity pretty much a dream.

Social Media enabled consumers to really engage the brands that they are interested in ways that were simply not possible before. It also allowed brands to reach out and put forward the latest updates or latest deals with ease—fully knowing that their followers would be more inclined to support them. While social media is indeed a great marketing tool, it is considered to be a double edged one. This is because social media can be used for you and against you.

Here are a few ways in which social media is a double edged marketing tool:


Consumers generally utilize social media to reach out to brands and business that they are interested in patronizing and sending them messages regarding questions or issues that they’ve experienced. If the account handler is able to address the issue well, that’s great.

However, the wrong sort of response or a sort of disconnect between the brand account holder can mean disastrous backlash for the brand.

Reputation Barometer

Social media will always be a great tool to check how warmly or coldly you are regarded by the general market. Most brands will try to cultivate a sort of bond or interest in their product or services through posts.

A majority of brands tend to veer away from posts that are deemed controversial like politics and religion. If a brand makes a mistake and throws their support in for something that is perceived to be wholly negative, the backlash is often immeasurable.

Social Media exchanges have a tendency of going viral for both positive and negative reasons. It would be good to try to stay on the positive side of things as much as possible. If problems do arise, it would be important to address the problem by admitting your fault and endeavoring better in the future.

Moving Forward

If you’re ever planning on using social media for your brand’s marketing, it would highly critical for you to understand some do’s and Don’ts. In the same way that a responsible gambler would arm themselves with the pros and cons of a particular tool like poker software, a business owner or a brand representative should arm themselves with the necessary understanding of a tool that can affect them.

Have you utilized social media for your marketing? Would you say it’s a double edged sword?

info2 - Why is Social Media Considered to Be a Doubled Edged Marketing Tool?

Infographic by: customerinsightgroup.com
featured4 - Let’s Talk Tech: What Aspects of a Business Has Technology Really Changed?

Let’s Talk Tech: What Aspects of a Business Has Technology Really Changed?

Technology is one of the driving forces of the industry. It has the ability to completely overhaul established processes and give people something new to work with. In the world of business, technology has always played a significant part in progress. In fact, it is the utilization of technology—both proper and improperly—which has led to the rise and fall of several industries.

That being said, we wanted to take a look at the particular aspects of business which has changed completely and even quite drastically because of technological advances.


Communication is one of the biggest things that have been changed by technology. The norm used to be talking through landlines which were subjected to the availability of the caller or receiver. It was also affected by weather. In a lot of times, there would be pieces of information that needed to reach someone else but they had already left for the day or cannot be reached.

Technology has allowed people to stay connected practically 24 hours a day. The advent of mobile devices, the internet, and instant messaging has made it practically impossible for anyone to miss a message.


Back in the day, logistics was handled manually. There needed to be log books, someone assigned to those log books so that they could not be tampered with, and finally, having to collate the date from those log books to quantify and clarify the progress of the logistics processing.

This required significant amount of time and effort. It also did not help that it was also subject to human error. Technology has made it possible to keep track of logistics remotely and information was channeled simultaneously.


In terms of managing employees, technology has made it quite different to how it was around forty years ago. Back then, all the files were on paper and kept in hundreds of file cabinets. Employees often needed to either wait for a summons or set up an appointment in order to see the boss.

In today’s world, files are digital and can be summoned after a few clicks of a mouse. Technology has made it easier for employees to simply send an email to express a concern and the bosses would be able to address it privately.

Moving Forward

Technology is something that will continue to evolve because everyone is already convinced that there is always something better to shorten or even boost the efficacy of already existing tasks. Even gamblers have gotten into this trend as well. They are no longer confined to gambling halls. Technology has made it possible for them to gamble from home and even use gambling software to improve their game.

Do you think technology has changed certain aspects of business completely? Which changes have you personally felt?