When you log onto your chosen social media platform, chances are you will see an option to watch the temporary “stories” of your network. What you may not realize is that this is actually ethereal marketing.
What is Ethereal Marketing?
This is the wholly digital marketing technique where in you make use of the post option which disappears after 24 hours. These are quite common in Snapchat, Instagram, and now, even Facebook. These temporary posts are the latest in a long line of updates which businesses and brands can take advantage of.
Here are a few reasons why we refer to ethereal marketing as “24 hours of absolute magic”:
One great thing about ethereal marketing is that you can create one super fast. You can have photo of your latest product, put a caption, and upload it. It takes very little time to compose a post which is ideal when you’ve got a lot of other things to do.
Speedy posting also helps with the consumers that don’t really spend a lot of time going through newsfeeds. A quick ethereal post will help them keep up with any updates from you without having to spend a lot of time on the social media platform.
The followers of your brand will get notifications that you have shared something on the platform. If your post enables them to respond to you via comments or through a choice that they can select, you can make use of that to determine the success of your upcoming endeavor.
One of the best things about ethereal marketing is that it encourages your audience to engage fully. For example, you have a limited time offer which is only possible by catching a screen cap of your post and presenting it at the store or at an event. Not everyone will be able to do it and it has to be an actual screen cap so it cannot be just passed around.
This makes sure that your audience will always check your stories for the chance to obtain limited time offers.
Ethereal marketing is a branch of technology which should be utilized quite often—especially if you want to maintain a foothold in the consciousness of your audiences. In the same way that a gambler will be utilizing something that can help them maximize their wins, your brand should maximize the benefits of ethereal marketing.
Have you given ethereal marketing a try? What benefits has your brand reaped from it?