featured7 - Biggest Mistakes Brands Do With Their Social Media Marketing

Biggest Mistakes Brands Do With Their Social Media Marketing

We’ve already discussed how social media marketing is one of the most viable forms of marketing for brands and businesses. Today, let’s take a look at some of the biggest mistakes that brands tend to make with their social media marketing.

Incomplete Information

21 - Biggest Mistakes Brands Do With Their Social Media Marketing

The social media page of a brand or a business will usually be the first stop of any consumer that wants to know more about it. They will go through the posts and more importantly, they will go through the information that’s placed on the “About” tab.

The About tab should realistically have operating hours, addresses, contact information, and other relevant things. If the brand keeps those sections blank, they give off the vibe that they’re either: 1) new to the whole thing and may not be able to keep up or 2) fraudulent.

Not Knowing Their Audience

22 - Biggest Mistakes Brands Do With Their Social Media Marketing

In order for a brand or a business to do well, they need to understand their own services and who they are targeting with this service. It would make very little sense to be a company or brand which is directed toward mothers yet have social media campaigns which target senior citizens.

Knowing the audience and what they may find interesting is one of the best ways to really evoke reactions out of them in a wholly positive way.

Not Keeping Track of Engagement Data

23 - Biggest Mistakes Brands Do With Their Social Media Marketing

Any social media manager will tell you that your engagement data is one of the more important keys that you will have to unlocking the purses of your consumers and improving your chances of actually having paying customers.

Every social media platform will come with an engagement metric which you can use to improve your posting. You can use that metric to determine which times of the day your audience is most active—which increases their chances of seeing your posts.

Using the Wrong Platform

24 - Biggest Mistakes Brands Do With Their Social Media Marketing

There are a lot of different social media platforms out there and each one has its own appeal. It is also worth noting that different platforms usually have different demographics. For example, if your brand’s target audience would be teens, you would be better off using Snapchat. If you’re targeting the elder communities, you’re better off using Facebook.

It is all about utilizing the right sort of platform to maximize the sort of engagement that you get with your brand and your social media posts.

Moving Forward

It is always important to realize the mistakes that have already been made to better your chances of avoiding those mistakes. Anyone who is in it for profit will take lessons from those that have already gone before—just the way that gamblers do. They take note of the greatest mistakes that other people have made in order to avoid doing those mistakes themselves.

Have you seen any social media mistakes occur on your watch? Which mistakes have you been doing your hardest to avoid?

featured6 - The Advent of the Remote Worker: How Have Things Changed

The Advent of the Remote Worker: How Have Things Changed

When you think of a business, you often think of office buildings or stores which have management, employees, and clients all coming together. This has been the norm for centuries. In today’s world, this is no longer the only set-up that is available for both workers and business owners.

In today’s world the remote worker has become a pretty acceptable fixture in the world of business. Let’s explore the concept of it and how it has significantly changed the field of employment.

What is a Remote Worker?

A remote worker or remote employee is a person that is involved with work in a business but does not physically show up for work. Instead, their contributions toward the work are all conducted online. Everything is conducted online; from communication, meetings, and even submissions of tasks. Technology has made all of this possible.

How Have Remote Workers Changed the Field?

The advent of remote workers has made drastic changes happen in the dynamic of bosses and their workers. Here are a few ways that they’ve changed the field:

Cheaper Overhead

It used to be super expensive to have a business because it often involved several factors that needed to be paid off on a regular basis. If the building you’re using isn’t yours you’ll have to pay rent. As your business maintains operation, you have to pay utilities like electricity, water, supplies, internet, and a variety of other things.

Not to mention that you also have to spend money to ensure that your employees get paid.

Remote workers take away all those other responsibilities since they mostly work from their own homes so what employers usually pay would be the salary. It is now entirely possible to run a business from the comfort of your own home as well.

Better Work/Life Balance

The norm for a lot of cultures all over the world was to dedicate around 70% of your waking life to your job. Most people were even expected to still be working beyond the clock. Remote workers now have a better chance of obtaining better work/life balance.

They are able to still work and provide for their families yet spend more time with them like never before.

Moving Forward

While there are concerns with the productivity of remote workers, they have mostly shown a better propensity to stick to deadlines and provide quality work. This is because they want to stay employed remotely in order to avoid the hassle of the commute and working for a toxic work environment.

It’s exactly the same way how gamblers are no longer just restricted to having to go out to gamble. The internet allows them to receive all the perks of gambling for the comfort of their home. Have you come across a remote worker before? What ways have they changed the working dynamic in your area?

featured4 - Let’s Talk Tech: What Aspects of a Business Has Technology Really Changed?

Let’s Talk Tech: What Aspects of a Business Has Technology Really Changed?

Technology is one of the driving forces of the industry. It has the ability to completely overhaul established processes and give people something new to work with. In the world of business, technology has always played a significant part in progress. In fact, it is the utilization of technology—both proper and improperly—which has led to the rise and fall of several industries.

That being said, we wanted to take a look at the particular aspects of business which has changed completely and even quite drastically because of technological advances.

Communication

Communication is one of the biggest things that have been changed by technology. The norm used to be talking through landlines which were subjected to the availability of the caller or receiver. It was also affected by weather. In a lot of times, there would be pieces of information that needed to reach someone else but they had already left for the day or cannot be reached.

Technology has allowed people to stay connected practically 24 hours a day. The advent of mobile devices, the internet, and instant messaging has made it practically impossible for anyone to miss a message.

Logistics

Back in the day, logistics was handled manually. There needed to be log books, someone assigned to those log books so that they could not be tampered with, and finally, having to collate the date from those log books to quantify and clarify the progress of the logistics processing.

This required significant amount of time and effort. It also did not help that it was also subject to human error. Technology has made it possible to keep track of logistics remotely and information was channeled simultaneously.

Management

In terms of managing employees, technology has made it quite different to how it was around forty years ago. Back then, all the files were on paper and kept in hundreds of file cabinets. Employees often needed to either wait for a summons or set up an appointment in order to see the boss.

In today’s world, files are digital and can be summoned after a few clicks of a mouse. Technology has made it easier for employees to simply send an email to express a concern and the bosses would be able to address it privately.

Moving Forward

Technology is something that will continue to evolve because everyone is already convinced that there is always something better to shorten or even boost the efficacy of already existing tasks. Even gamblers have gotten into this trend as well. They are no longer confined to gambling halls. Technology has made it possible for them to gamble from home and even use gambling software to improve their game.

Do you think technology has changed certain aspects of business completely? Which changes have you personally felt?